Betting and games of chance apps accessible on Google Play

Betting and games of chance apps will be available again in the Play Store from March 1 of Google. In 2010 the company had banned real-money gaming apps, though in 2017 it relaxed its own guidelines and allowed them in the UK, France, Ireland and with exceptions in Brazil. Now 15 more countries have joined the list, including the United States, USA, Colombia and Mexico. We have taken a look at the updated rules.

Teléfono móvil con el símbolo de Google en la pantalla.

Betting apps and casino games for real money will be accessible through Google Play from March 1st, once the company has decided to drastically change the ban that had been in place since 2010.©Deeepanker Verma/Pexels

Real money apps return to Google Play

In 2010 Users of gambling and casino apps were stunned when Google decided toblock access to real money apps in the Play Store. Google's regulations were only relaxed for three countries in 2017: the United Kingdom, France and Ireland, and, with certain exceptions, in Brazil as well.

Although content and services offering online betting and gambling were allowed, theycould not “be available as paid applications”, which in practice meantits use and enjoyment in the regulated USA gambling market impossible.

The fact was that users of gambling and sports betting applications had to look for life in other portals ordownload the apps directly from the operator's page|| |40. La prohibición efectiva instalada por Google supuso un contratiempo importante para el desarrollo y difusión de este tipo de apps.

With the policy change, real money online gambling apps will be available in 19 countries, although Google has imposedspecific requirements for each regulated market. Ahora veremos cómo se harmoniza el cambio de norma con las modifications of the online gambling law that have been carried out in USA, in addition to those to come.

Applications for online betting in USA

According to the new guidelines thathas made public Google, as of March 1 real money apps, ads related to real money games, and apps fromDaily Fantasy Sports will be allowed. This revision to Google's policy also includes an obligation tocomplete an application process that the company will review.

Operators requesting the inclusion of their applications in the Play Store musthave a valid official license for the country in which they wish to market the app , in this case USA, and comply with the responsible gaming requirements in addition to preventing access to minors.

This means that online betting and gaming apps mustoffer games in accordance with current gambling legislation, which is different in each country. In USA applications will be allowed for:

  • online casino games
  • lotteries (state operated only)
  • sports betting
  • Daily fantasy sports

In addition to USA, in Colombia and Mexico too

A total of 15 countries will allow online betting applications from March, in addition to the United Kingdom, France and Ireland that already allowed them. Among the new authorized countries are Germany, Japan, Australia or Sweden. The list also includes Colombia and Mexico, which havethe most important regulated markets in Latin America, but Argentina is excluded, whose online casino legislation isavanzando con paso firme.

InColombia will allow online casino apps, sports betting and lotteries, but only government operators. In Mexico, games of chance, bets, lotteries and fantasy sports may be present in the applications offered by online operators in the Play Store. Meanwhile, inBrazil only lotteries approved by the Caixa Económica Federal and betting are allowed, but restricted to horse racing.

United States: a market with many restrictions

In the United States, the legalization of the online betting and games of chance market is very recent, andonly are allowed in some states. In fact, sports betting takes the lead in this case, while online casino games are only allowed in 5 states, including Pennsylvania and New Jersey.

Lottery apps are restricted to government operators or affiliated operators in states like North Carolina or New York. Sports betting apps are allowed in many more states, although many of them only through government operators. Finally,casino gaming apps will only be allowed in Delaware, New Jersey, Pennsylvania and Neveda, though here only online poker apps.

Internet giants in the eye of the hurricane

The new regulations announced by Google will not come withoutresponse from consumer associations preocupadas por el acceso de menores y personas con problemas de ludopatía a this type of apps.

The giant Apple Inc. was alreadysued last year for allowing the download in the App Store of products that incorporateloot boxes orloot boxes present in many virtual games and that have beencriticized on numerous occasions for promoting the addictive game.

For its part, Google was fined in Italy for havinginfringed the advertising regulation of games of chance and sports betting byallow search engine to advertise foreign operators for Italian players.

How to deal with internet search engines is a puzzle when dealing with problem gamers who should haveaccess to restricted gaming apps, as well as due to the proliferation ofillegal gambling on the web.

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